B2B Buyers Mandate A New Charter For Marketing And Sales 

Accelerate Alignment Or Get Left Behind

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Session Starts: Tuesday, February 28th @ 1 PM EST

Mary Shea - Principal Analyst, Forrester

Jamie Shanks - CEO, Sales for Life & Best-Selling Author

JAMIE

SHANKS

CEO, Sales for Life

MARY

SHEA

Principal Analyst, Forrester

It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. Unfortunately, despite the massive benefits of cross-departmental initiatives, progress is not where it needs to be. 

In this session, Mary Shea and Jamie Shanks will be discussing the findings of Mary's latest research report (same as title) and examining:

- Why sales and marketing alignment still isn't considered 'the norm' within most companies 

- How the empowered B2B buyer is demanding better alignment 

- Why companies need to adopt a buyer-focused approach

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